L'Oréal Paris partners with Kalki Koechlin to show it's not tough to colour hair at home

Beauty brand L’Oréal Paris has partnered with Kalki Koechlin to launch their new campaign for L’Oréal Paris Casting Crème Gloss Hair Color. The campaign, self-directed and shot by Kalki Koechlin, brings to life the ease and simplicity of DIY hair color.

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In the video commercial, Kalki begins with a quick step-by-step guide on her hair transformation journey using the L’Oréal Paris Casting Crème Gloss Hair Color in the Shade 550 - Mahogany. She takes the viewers through the step-by-step process of hair colouring at home; it is easy to follow, hassle-free and quick. The video ends with her showing off the results, super smooth, and glossy hair; a complete transformation.

Sharing her views on the campaign Koechlin said, “With salons being shut for a long time, I was looking forward to some DIY hair transformation and this was a great opportunity. I enjoyed documenting my experience with L’Oréal Paris Casting Crème Gloss and I absolutely loved my transformation. This year has been challenging for everyone, we are constantly juggling between responsibilities and taking care of ourselves is also as important. I truly believe self-care is self-worth and now, more than ever, we are all worth it.”

Pau Gruart, General Manager L’Oréal Paris, added, “At L’Oréal Paris, we believe that hair color journeys are best showcased with real, relatable examples that bring to life the apprehensions people have on colouring their hair at home.  With this new campaign we were glad to partner with Kalki Koechlin who was bold to come forward and document with us her hair color journey from her home.”

With apprehensions surrounding salon visits, and misconceptions on the hassles of home hair colour, many consumers have avoided this important self-care practice. Through this campaign, L’Oréal Paris demonstrates how easy it is to get expert results, and the confidence boost that people deserve, even while at home. With Kalki leading the narrative, the commercial is authentic, relatable and a strong showcase for people who would like a hair transformation from the comfort of their homes.

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A post shared by L'Oréal India (@lorealindia) on Aug 7, 2020 at 2:53am PDT

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