In new spot, Practo urges all to rise above doubt and seek expert advice when it's about health

Digital healthcare company Practo has launched its new TVC campaign #HelloDoctor to urge India to rise above doubts when it comes to any health problem and seek an expert’s advice, just a video call away. The true essence of the campaign lies in the fact that there is no place for doubt when it comes to healthcare, and the course of treatment is best decided after consulting an expert.

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This 10-week campaign will be powered by six films in seven different languages. 13000+ spots across 100+ channels in the country, including TV & digital media (YouTube, Facebook, Instagram, Twitter and more), would be covered as part of this consumer marketing campaign.

The TVCs:

Conceptualised and developed by Spring Marketing Capital, the TVCs are inspired by real-life health conversations of different families who, though unsure of the health problem, decide the next course of action either by self-medication or ignoring the first sign of symptoms. Through a light-hearted take, these films encapsulate the healthcare journey of families, their reaction to symptoms; ultimately highlighting Practo’s expertise in online video consultations. With video consultations being available to people 24*7, access to thousands of verified doctors from across specialties has become easier. Practo intends to make each user’s journey to quality healthcare convenient, accessible and affordable.

Siddhartha Nihalani, VP, Products, Practo, said, “The key to good health is taking the right decision at the right time. The first course of action is the most important part of the healthcare journey and we often make the mistake of deciding that ourselves, inadvertently putting our and our families' health at risk. Consulting qualified doctors at the very first sign of a medical symptom can prevent healthcare problems from aggravating. Technology has helped us find a perfect solution in video consultations as it provides 24*7 easy access to verified doctors in less than a minute. It’s time we stop guessing and start consulting doctors at the onset of the very first medical symptom.”

“The campaign reflects our commitment to enable quality healthcare access to a billion+ Indian through doctor consultations,” he added.

In the first film, a family is seen discussing their grandmother’s skin problem. The mother and father are shown to be suggesting home remedies or over-the-top creams as initial treatment albeit with doubts while debating over the safety of visiting a hospital. Their daughter intervenes and asks them the million-dollar question ‘Since it's a matter of grandmother’s health shouldn’t we ask the experts?’, and then goes on to help the grandmother video consult a doctor on Practo.

The second film shows a scenario in which the mother of a small boy tells her yoga teacher during her online class that her son has been suffering from stomach pain since the previous night. When the teacher asks her about the treatment, the mother says she got over-the-top medicines from a pharmacist. The teacher tells the mother to consult a doctor since it’s about the child’s health and goes on to explain how easy it is to video consult a doctor on Practo, as it’s similar to connecting with her on video classes.

Arun Iyer, Founding Partner, Spring Marketing Capital, said, “Working on the new campaign for Practo was both exciting and challenging. Given the times we’re in, most medical messaging we hear revolves around Covid-19. But the truth is the so-called ‘regular’ health concerns haven’t gone anywhere, right? The tummy aches, the headaches, the skin concerns... We still need timely access to good healthcare. And that's where Practo comes in. At a time when stepping out of the house to see a doctor can feel like a health risk in itself, offering 24x7 video consultations with top doctors help address symptoms and concerns early and safely.”

“The messaging of ‘Hello, Doctor’ was borne of the universal nature of that line, as well as the sense of relief it brings. We can all relate to feeling a little bit more at ease when we get to speak to a doctor about the symptoms that concern us. It’s a sentiment that transcends languages, regions, et al. Simple, yet resounding,” Iyer added.

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