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Gozoop bags digital mandate for Storia

The agency will strengthen the food and beverage company’s presence across social media and other digital platforms

Digital-first integrated marketing company Gozoop has won the digital mandate for Storia, a food and beverage company. As part of the digital duties, Gozoop will strengthen the brand’s presence across social media and other digital platforms. Along with social media, Gozoop will also be helping the brand with influencer outreach.

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Storia lays great emphasis on making products that are healthy and natural. There are absolutely no artificial colours or artificial flavours added. Instead, all their products are made in a way to keep them as close to their natural state as possible, while also ensuring that there is minimum loss of nutrients in the process.

Gozoop will be in charge of developing effective digital engagement strategies for Storia. Their key responsibilities will be to focus on social media management, development of creative assets and search engine. The long-term association aims to integrate the digital presence across platforms, build content seamlessly across all platforms and also build influencer community for the brand.

Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said, "The passion, clarity of thought and the values that we see in Vishal and his team at Storia resonate with the work culture and core values of Gozoop. This is a very important ingredient to be able to do magical work together. As their trusted partner, we are looking to accelerate the journey of Storia with digital first storytelling and build it as one of the most loved brands not just in India but globally.”

Vishal Shah, Founder and Managing Director, Storia Foods and Beverages Pvt. Ltd., added, “Gozoop's experience of digital landscape, understanding of consumer’s digital behaviour and insight-driven approach for creative communication, will help us augment our visibility, strengthen the reach and boost our marketing efforts to achieve optimal results. We look forward to a long and rich partnership.”

Storia Foods & Beverages Pvt. Ltd. is a young and disruptive Indian food and beverage brand with a robust R&D driven product portfolio, with health benefits, offering unique flavours and richer taste.

Built by a strong professional leadership team with experience in large MNCs and domestic brands, Storia is present across 33 cities in India across 50,000+ retail outlets.

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