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Ethinos Digital Marketing strengthens leadership team

Prasoon Jyotishi joins as Business Head in Bangalore and Shipra Tandon is the new Head of Strategic Initiatives in Mumbai

(L) Prasoon Jyotishi and Shipra Tandon (R)

End-to-end digital and performance marketing agency, Ethinos Digital Marketing (Ethinos), announced two important senior company appointments, reinforcing their leadership structure. The additions to the Ethinos management team include Prasoon Jyotishi, who has joined in the position of Business Head and Shipra Tandon, who is the new Head of Strategic Initiatives at Ethinos.

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Jyotishi will be responsible for the overall management and growth of the Bangalore and Southern market. He will be based in Bangalore himself and report to Brijesh Munyal (Joint Managing Director) in Mumbai. Tandon will report to Benedict Hayes (Executive Director and Joint MD) in Mumbai. She will be in charge of key strategic initiatives and large projects across the company catering to all the markets in India, bringing to the table her special knowledge in delivering high-performance digital projects for some of the leading brands in India and abroad.

With 14+ years of experience in the digital and media industry, Jyotishi has previously performed in senior roles at Performics Resultrix and GroupM, and also been with Blazar Media, Maxus and iProspect, prior to joining Ethinos. His areas of expertise are performance marketing, paid media, programmatic and he has worked across sectors like BFSI, retail, FMCG, travel and more. Tandon’s past roles include those at Schbang, iProspect and Convonix. Her areas of expertise comprise SEO and owned media, digital strategy, content marketing, web presence optimisation, mobile and app store optimisation, UI/UX, digital analytics and web consultancy.

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Benedict Hayes

Hayes said, “Ethinos as an agency has continued to grow through these challenging times and difficult market conditions. While we are grateful for the same, we also realise that we are at a pivotal juncture of our business and are optimistic about the opportunities that lie ahead. I am excited to have Prasoon and Shipra come on board to lead key initiatives for us. They bring enormous experience across strategy, media and planning, which will help drive the next wave of growth for Ethinos.”

“Ethinos has always raised the bar when it comes to digital performance and technology, and is providing exceptional value to our clients, especially in the performance, programmatic and MarTech space. Majority of the brands across sectors like BFSI, FMCG and retail, today are looking at meaningful ways of connecting with customers digitally and going offline-to-online in a bid to stay relevant. I am excited to help our clients achieve this goal and keep delivering value to their business, while leading and expanding the company’s business in the South region,” said Jyotishi.

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Tandon said, “Ethinos is one of the fastest growing agencies and is known to constantly innovate and provide great solutions in data driven marketing. I am really thrilled to join their team, especially in times when digital is rapidly cementing its place as the leading choice for most brands. With some exciting and challenging projects and lots of learnings, I am really looking forward to this new journey!”

Ethinos provides end-to-end digital and performance marketing solutions, including paid media, SEO, marketing automation, analytics, technology, social media, creative and content, helping brands across different sectors like BFSI, retail, e-commerce, travel, edtech, and healthcare among others. It has established partnerships with industry platforms, MarTech solution providers and key media players, along with being a leading Google Premier Partner, to deliver data-driven solutions to its clients.

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