Edtech platform Ken42 has announced the appointment of Itisha Peerbhoy as the company’s Head, Marketing and R&D, Pedagogy. Peerbhoy will be leading the marketing team at Ken42, an integrated educational ecosystem that enables institutions to manage their end-to-end pedagogical cycle. She will be interacting closely with educationists to understand new trends in educational methodology, facilitating deep synergy between the platform and all its stakeholders. Peerbhoy will spearhead the ongoing marketing strategy and lead the brand’s marketing efforts to build market presence, brand recall and a repository of pedagogical though-leadership.
With over 18 years of professional experience, Peerbhoy has held senior positions in marketing and communications at leading firms like Saatchi & Saatchi, DDB Mudra Group, Aditi Technologies and ThoughtWorks Studios. She has also worked as a Brand & MarCom Consultant, freelance copywriter, and content writer. Peerbhoy is also familiar with the education space having previously worked at management consulting firm StrategyQore as Head Digital Transformation, Education, and as Brand and Communication Head at edtech company Vidyanext Learning. In addition, she has built several educational brands in her time in advertising, such as RV Group of Institutions.
Ganesh Raju, Founder and CEO, Ken42, said, “As the pandemic set in, bringing on board a competent and charismatic leader to head the marketing activities at Ken42 was the need of the hour. Taking into account Itisha’s steadfast market intelligence and noteworthy professional experience, she makes an ideal fit to lead the marketing engine at Ken42. With Itisha at the helm of marketing activities, I am certain that she will steer Ken42 towards roaring success.”
Besides her vast professional experience, Itisha is also a published author of the novel “Half Love Half Arranged”.
On her new role at Ken42, Peerbhoy said, “I am delighted at the opportunity of heading an Edtech Superapp’s marketing unit, especially in the challenging conditions we currently find ourselves in. In my efforts of pursuing and building upon a long-term marketing strategy, I aim to build upon a strong content marketing strategy, with compelling content, a recognisable and unique brand and develop a market for this unique product-a never-before one-stop-shop for all needs encompassing the education ecosystem.”
Peerbhoy hails from Mumbai and has completed her Bachelors in Art, English and Literature at Sophia College, Mumbai. After which she went on to obtain several Certifications in Psychology, & Consumer Behaviour.