Edelweiss Tokio Life Insurance, a joint venture between Edelweiss Group and Tokio Marine Holdings Inc. of Japan, has signed Bollywood actor Sonu Sood as Product Ambassador for its latest product campaign, Edelweiss Tokio Life ‘Active Income’.
Sonu’s association with the product resonates closely with the brand’s values of putting customers first. He represents a unique blend of commitment, perseverance and stability, traits relevant to the life insurance category and more so to Edelweiss Tokio Life Insurance. The insurer hopes to highlight the need for continual income in every circumstance through a quirky and effective ad campaign.
Edelweiss Tokio Life ‘Active Income’ offers guaranteed income, flexibility and cash bonus, allowing customers to meet both short-term and long-term financial goals, especially in light of economic volatility. Hence, the product campaign tagline resonates the emotion; “Ab income milegi har saal, saalo saal”!
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, said, “Edelweiss Tokio Life has always believed in removing limitations for our customers. We have relentlessly worked to ensure that our customers achieve their dreams and aspirations, despite challenges they may face. With Sonu Sood’s versatility, appeal and the significant work he has recently done for society, Sonu has truly made #ZindagiUnlimited for several people in this country with his selflessness. He has emerged as a real-life hero and we are proud to have him associate with our brand.”
“This is my first endorsement deal in the insurance category. My decision to associate with Edelweiss Tokio Life Insurance stemmed how closely the brand resonates with me. Each one of us has now realised how important it is for us to have a stable income to manage day-to-day living. I am happy to partner with Edelweiss Tokio Life Insurance in helping all of us live our #ZindagiUnlimited,” said Sonu Sood.