Deloitte acquires Spatial Access

Deloitte Touche Tohmatsu India LLP (Deloitte) has announced the acquisition of Spatial Access, the specialised advertising and marketing advisory and analytics firm, founded by Meenakshi Menon, to enhance the organisation’s advisory capabilities and enable brands to make more efficient advertising and marketing-related decisions.

This strategic move is aimed at bringing best-in-class solutions from two industry players - integrating knowledge-driven sector expertise by Spatial Access with the technology and advanced data analytics skills of Deloitte.

With this joint proposition, brand marketers will gain deeper insights on consumers and advertising avenues that will further help position marketing spends as a strategic business investment.

Deloitte will also help brands instil global marketing best practices to reinvent the ‘Future of marketing’.

Deloitte’s acquisition announcement comes amidst the Covid-19 pandemic, which has compelled businesses to scrutinise their marketing and advertising budgets with a fine toothcomb in view of market disruptions and changing consumer behaviour.

Brands can now have access to insights on optimising their Advertising and Marketing (A&M) spends, by implementing strategies based on analysis and impact-based performance.

Speaking on the acquisition, Chandrashekar Mantha, Partner, Media and Entertainment Industry lead, Risk Advisory, Deloitte India, said, “Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives. Our endeavour is to help brands address their business challenges by introducing value-added, and differentiated tech-enabled solutions across the A&M value chain.”

Menon said, “We are excited to be a part of Deloitte. At Spatial Access, our differentiator lies in understanding the key challenges of the advertising and marketing fraternity. We have an insiders’ view of the industry. This proposition - combined with the need to scale up the impact of marketing through the technology and analytics skills of Deloitte is poised to provide a more holistic, effective, and efficient solution suite on a larger platform and most importantly, deliver significantly enhanced value to our stakeholders.”

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