Dangal strengthens its original programming with the launch of Aye Mere Humsafar

Hindi general entertainment channel Dangal has strengthened its original programming with ‘Aye Mere Humsafar’, a women-centric fictional drama that revolves around the challenges which women face while trying to find a balance between their dreams and taking care of their family. Growing from strength to strength with a clear goal of entertaining Indian viewers, Aye Mere Humsafar has a robust cast and is slated to premier on Monday, August 31, 2020, at 7 pm.

Produced by Shashi Sumeet, Aye Mere Humsafar is a complicated fiction drama set in a powerful backdrop of achieving dreams before settling down in life and will air daily from Monday to Friday.

Speaking on launching a new show, Arpit Machhar, Head of Marketing, Enterr10 Television, said, “At Dangal, we are deeply invested in launching shows that are entertaining and yet relevant. We have been working towards strengthening our original programming with content that is relatable and strong in storytelling.  Aye Mere Humsafar is a show that is built on a relevant storyline, strong characters, and emotions that depict the very reality of an ambitious woman’s struggle while she is chasing her dream. The show will certainly connect with viewers across India while empowering and motivating women to take that leap of faith to achieve what they want both professionally and personally.”

The story of Aye Mere Humsafar will take viewers through the journey, struggles and thrills of a simple, rational-minded and extremely bright in academics, Vidhi Sharma, who has channelled her focus on becoming an I.A.S officer after coming to terms with the thought that women with physical disabilities will not be accepted by a man and looked down upon by society. In an interesting turn of events, Vidhi ties the knot with the son of Pratibha Devi (played by Neelu Vaghela), the biggest name in the business of spices in Rajasthan. Vidhi’s better half, Ved Kothari played by Namish Taneja has little sense of direction in life but has the good fortune of receiving life’s comforts as he is the son to the most successful businesswoman. Aye Mere Humsafar portrays the life of an ambitious girl and a laid back boy and how their lives get entangled after a misunderstanding which leads to a mix up in their marriage.

Speaking on the marketing strategy for the show, Machhar added, “At the heart of Aye Mere Humsafar is a very strong story that will organically be a driver for the show. In addition to this, we have an integrated marketing plan in place that will further push the show in the right direction and amplify its reach. Given Dangal’s strong reach in both rural and urban markets, we will focus on innovative communication given the current scenario to maximise reach and drive engagement.”

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