FMCG company Dabur India Ltd. has announced celebration of Ganesh Puja with its specially made Ganapati Ratan Modak. The Ganapati Ratna Modak is a combination of Dabur Ratanprash and sweets to give taste with immunity this puja.
Commenting on the initiative, Durga Prasad, Head Marketing, Ethicals, Dabur India Ltd, said, "Due to Covid-19 pandemic, many puja associations are not going to set up Ganesh idol, instead these pandals will be celebrating puja by organising Plasma and blood donation camps. Keeping this in mind, to support these pandals and to boost immunity among the donors and visitors during this pandemic, we have created these special modaks made with Dabur Ratanprash, which is known for boosting immunity.”
Dabur has tied up with two puja pandals of Mumbai for this — Lalbaug and Girgaon Cha Raja. These modaks will be distributed among donors who will be taking part in plasma donation and blood donation camps at Lalbaug. On the other hand, visitors will have an opportunity to taste the unique immunity modaks at Girgaon Cha Raja puja pandal. In total, 11,000 laddus/modaks will be made and distributed among these two puja pandals.
“Two things are very famous during the Ganesh puja, one is the Lord himself and the second is the modak. With Ganpati Ratan Modak, the idea is to share the benefits of Ratanprash with taste in modak format. For this, 11000 modaks will be made and distributed in Ganesh pandals,” Prasad added.