Complying with the directives issued by the Tamil Nadu State government, Zee Tamil, a Tamil general entertainment channel from Zee Entertainment Enterprises Ltd., has resumed shoots of fiction shows. Viewers of Zee Tamil can expect original content from July 27. Ever since the nationwide lockdown was announced on March 23, shoots of fiction and non-fiction shows had come to a complete halt.
Zee Tamil is set to present novel and original content, taking viewers further along in the lives of their favourite characters from their loved shows. As an initiative to spread cheer and positivity among their viewers, Zee Tamil has also launched a digital and on-air comeback campaign with the tagline ‘Idhaythal inaivom, idhaiyum kadapom’, meaning ‘if we come together in spirit, this too shall be overcome’.
The utmost priority for Zee Tamil as the channel resumes shoot is to ensure the safety of all personnel and actors on set. A team of experts has been brought in to sanitise and disinfect the sets prior to shoots. This is a nine-hour process that is conducted prior to the shoot schedule. In its efforts to ensure every measure is taken to mitigate risks, a government-approved team is invited to the sets to conduct a thorough inspection once the sanitisation procedure is complete.
Before entering and leaving the set each day, provisions have been made for mandatory thermal screening for all members of the cast and crew. The shoots will strictly be held indoors and in a closed environment with a maximum of 60 persons present at any given time. Safety kits with soaps, sanitisers gloves and masks have been made available to members on the set. When not in front of the camera, actors will mandatorily wear face masks on the set. To further reduce risk factors, the actors will do their own make-up in order to avoid unnecessary contact with other members of the crew. Arrangements for food cooked in a hygienic environment have been made at the sets.
From July 27, the fiction shows will be airing six days a week in new timings:
Rettai Roja will be aired at 1:30-2:00 pm; Endrendum Punnagai at 2:00-2:30 pm; Raja Magal at 2:30-3:00 pm; Neethaane Enthan Ponvasantham at 7:00- 8:00 pm; Gokulathil Seethai at 8:00-8:30 pm; Yaaradi Nee Mohini at 8:30-9:00 pm; Sembaruthi at 9:00-9:30 pm; Oru Oorula Oru Rajakumari at 9:30-10:00 pm and Sathya at 10:00- 10:30 pm.
“During the lockdown, the channel has shown tremendous initiative to come up with innovative and engaging content for its viewers. This has helped establish a continued connect between our viewers and their favourite stars while shoots were on pause. We are thankful to our ardent viewers for their continued support during this time and eagerly look forward to bringing to them original and exciting new content,” said Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises, Pvt. Ltd.
During the lockdown, the channel also took the initiative to provide financial aid to nearly 400 daily wage earners from the television industry to address their financial challenges.