The Advertising Club recently announced a digital debate series Vice & Versa — a tri-part novel series of exciting debates. Reckoned for its role in driving the advertising and media industry’s growth agenda through various initiatives, the digital debate series was announced to create an idea exchange platform that debates on key issues and challenges faced by the marketing fraternity in the current times. Moderated by journalist Sonali Krishna, the second debate of Vice & Versa will see Roshan Abbas, Managing Director, Encompass and Co-founder Kommune and Swapan Seth, Founder of This Content, go face to face on ‘Is the Epitaph of classical advertising is already written?’
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The second debate under the series is set to be held on Saturday July 4 at 6.15 pm. The Live streaming will be done on Zoom, YouTube and Facebook.
The first part of the debate ‘Brand purpose — responsible or opportunistic’ garnered a tremendous response with some of the industry’s best thought leaders discussing the need and importance of brands to serve the community and demonstrate altruistic intent, thereby generating significant patronage and equity along the way. The upcoming debate will see very thought-provoking discourse on the polarising and relevant discussion of if classical advertising as we know is nearing its end with the emergence of digital, experiential, and other novel marketing formats.
Speaking about the second debate, Partho Dasgupta, President, The Advertising Club, said, “The digital debate series has been curated with the vision of facilitating stirring conversations and insights on the most burning issues set to impact the future course of the marketing and advertising industry.”
He added, “With the changing brand ecosystems and consumer preferences, advertising as we know has had to evolve and adapt to the new normal. AI, analytics and digital have transformed the way brands engage and communicate with its consumers. At this point of inflection, what role can classical advertising play, if any, in helping brands achieve its objective of building resonance? I am sure that Roshan and Swapan in the upcoming discussion will bring to fore some thought-provoking ideas and views on this immersive and critical topic that is core to the future of the advertising industry.”
The Advertising Club continues to play its role in developing the industry practices and facilitating category growth by providing ideas exchange platforms like Marquees, Goa Fest, Effies, Emvies and now the digital debate series Vice & Versa among others.
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