Beverage brand Pepsi launched an emotional digital film on its #PepsiSaveOurRestaurants initiative, in association with the restaurant industry association, National Restaurant Association of India (NRAI) and online food delivery aggregator Swiggy.
The initiative aims at providing approximately 2.5 million meals to workers of the restaurant community who are in distress.
The new film relives moments spent at restaurants with friends and family and the memories made. It highlights the role played by restaurant workers in making the eating-out experience memorable for us, and how they have always been there to serve us, being a part of all our special moments. The film concludes by encouraging consumers to come together and support the impacted workers.
Launched last month, as part of the #PepsiSaveOurRestaurants initiative, whenever any consumer adds any soft drink to his/her meal order on Swiggy from June 25-July 19, Pepsi will contribute part of the proceeds from each soft drink ordered to the NRAI-Covid-19 Relief Corpus.
This fund will be used to provide meals (dry ration) to restaurant workers who have served us and are suffering due to these challenging times. The offer is valid on any packaged soft drinks ordered from restaurants listed on Swiggy platform, including carbonated soft drinks, packaged iced tea, packaged juices and packaged juice-based drinks and is not restricted to just the purchase of Pepsi.