Nykaa Beauty brand from the House of Nykaa has launched home and travel care essentials, adding a new dimension to its product portfolio. To meet the rising need for hygiene essentials, the brand introduced ‘Veggie Safe’, a fruit and vegetable cleaner; and ‘Travel & Home Safe’ — disinfectant sprays for travel and home. They are packaged in bright colourful bottles and are user-friendly.
Nykaa Beauty offers a collection of over 128 products featuring 977 SKUs under its Cosmetics and Naturals verticals. Under its Cosmetics portfolio the brand has a wide range of eye, lip, face, nail high quality products, while the Naturals vertical features an exotic Wanderlust Bath & Body Range, Skin Secrets Korean Sheet Masks, Skin Potion Facial Oils, to name a few.
According to a market survey conducted by Nielsen, 55% consumers have shown a preference towards personal hygiene and safety products.
Falguni Nayar, Founder and CEO, Nykaa, said, “Nykaa was able to meet demands for essential products through the critical time of the lockdown, overcoming logistical hurdles and gaining customer trust. In the last few months we have responded rapidly to the needs of our customers, launching a range of hygiene essentials, including handwashes, hand sanitisers, masks, PPE suits and thermometers. We once again look to provide for the need of the hour with these home and travel essentials.”
Reena Chhabra, CEO, Nykaa Brands, said, “We are witnessing a definitive shift in consumer habits with a consistent pattern of being increasingly focused on personal and domestic hygiene and safety. Consumers now expect a wider range of such products to meet their daily needs from credible and robust brands that they can trust, and we as a brand always strive to work on their feedback and inputs. This business direction is our way of meeting the shift in consumer demand and ensuring we offer a high-quality set of products to adapt to the new normal at accessible price points. Our constant R&D on new product developments in the past few months has allowed us to launch well-timed products. Nykaa Beauty will continue to launch disruptive and innovative beauty and skincare products as well.”
Nykaa Beauty’s latest launch, Veggie Safe offers naturally derived cleansing ingredients that can be used to clean all fruits and vegetables (except mushrooms). It removes germs, chemicals and waxes safely. It does not alter the composition of the product and leaves no aftertaste, smell, or residue behind. The easy-to-use formula is priced at Rs 149 for a 200 ml bottle. The Home Safe and Travel Safe Disinfectant Sprays contain 84.4% Absolute Alcohol and work with high efficiency to kill 99.9% germs. Home Safe is suitable for all surfaces like mobiles, laptops, doorknobs, bins, sinks as well as delivery packages. It comes with a gentle Lavender Extract and is priced at Rs 199 for a 200 ml spray bottle. Travel Safe can be used when you are out and without any access to soap or water. It is suitable for all surfaces like cars, desks, chairs, elevators, toilet seats, etc. Travel Safe is enriched with Neem Extract, an aggressive cleansing agent that fights germs even when one is on the move. It is priced at Rs 199 for a 200 ml spray bottle.
Nykaa Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays will be available on the Nykaa website/ app and in-stores across India.