A month back, Hindi news channel News Nation launched a show ‘Desh Ki Bahes’, which fostered issues raised by the ‘aam janata’ through various platforms like Facebook, Twitter, phone, WhatsApp, SMS, etc. The show is aired on weekdays 8:30 pm-10:00 pm.
The show discussed and debated topics such as coronavirus, Rafale, India-China tension, Rajasthan political crisis, Ram temple in Ayodhya and Sushant Singh Rajput’s death with politicians, journalists, experts and also their counterparts from across the border in Pakistan.
The channel did a marketing campaign of the show focusing mainly in the HSM region and a post evaluation of the activity showed significant conversions, as per BARC data. Within a short span of time, the show witnessed a massive growth in social media interactions with the Facebook page and Twitter handles getting whopping 1000% + jump on its base figures.
According to BARC figures, the show witnessed an increasing viewership in its 9 pm band. In week 28, 2020 ‘Desh Ki Bahes’ show had higher stickiness than Aaj Tak, ABP News, Zee News, NDTV India in the first half hour of show. The second half hour was higher than ABP News and as good as Aaj Tak, as per BARC( 15+ Yrs, Atsv mins, HSM).
Deepak Chaurasia, Consulting Editor, News Nation, who anchors the show, said, “The response that we are getting on a daily basis is very encouraging. Desh Ki Bahes is for the people, by the people and of the people. I am hopeful that with passage of time, the show will create milestones in news broadcasting.”
Abhay Ojha, President, Sales and Marketing, said, “Sponsors are keenly watching the show and we got positive feelers from client and agencies. We are hopeful of closing some sponsors soon.”