Beauty brand Lotus Professional has awarded its digital mandate to digital agency Mirum India.
With Mirum on board, Lotus Professional aims to engage with both businesses and customers to create awareness for the brand and drive customers to avail of their services.
Mirum will be responsible for creating a digital strategy road map for the brand, manage social media platforms and execute display and performance-focused paid media campaigns. The account will be serviced from Mirum India’s Delhi office.
Sanjay Mehta, Joint CEO, Mirum India, said, “Lotus Professional is one of the most respected beauty brands in the Indian market. We are looking forward to working with them and enabling best solutions for new customer acquisition as well as brand engagement. We are confident of delivering solutions that will aid the brand in aligning their marketing budgets, to boost their brand awareness and drive sales."
Mirum India is a digital agency with a pan-India footprint, offering 360-degree solutions in digital media for over 50 brands, with an in-house strength of 250+ professionals. Mirum India offers a bouquet of digital services across digital strategy, media planning, creative services, tech builds and marketing automation solutions. Mirum is part of WPP Group.
Lotus Professional is the professional products division of Lotus Herbals Pvt. Ltd. Lotus Professional is a herbal company known for its customer-centric approach providing state-of-the-art products, services and education to aestheticians and hairdressers in leading spas and salons.