Lavie launches functional fashion brand Lavie Sport

Lavie, a handbag brand, has forayed into the functional fashion space with the launch of Lavie Sport.

Aimed at the style-conscious millennial, Lavie Sport will feature a unisex catalogue of 102 everyday backpacks, duffels and carryalls. Each piece will have an array of features, with utilitarian details such as front quick-access pockets, anti-theft zippers, mesh back padding and multiple spacious compartments found throughout the collection. With the best of designs for both men and women, functional fashion has found a new home.

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Speaking on the launch, Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyles, said, “Lavie has always been committed to crafting superior products and keeping our end customers at the heart of our operations. With the growing popularity of the ‘athleisure’ segment and an increased interest in living healthy and fashionable lifestyles, we felt this is the perfect time to introduce Lavie Sport to the market.”

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