Keeping its winning momentum intact, L&K Saatchi & Saatchi has won the creative mandate of leading ayurvedic haircare brand, Sesa. The agency will manage creative duties for all leading brands under Sesa portfolio including Sesa Ayurvedic Hair Oil and Shampoo, Sesa+ Ayurvedic Strong Roots Oil and Shampoo, Sesa Ayurvedic+ Hair Spa, among others.Â
The account will be serviced by the Mumbai office of L&K Saatchi & Saatchi.
Announcing the news, Ashish Bhargava, CEO, Sesa, said, âSesa has been a pioneer of the anti-hair-fall category. It is a heritage brand with strong recall and distribution presence. As we build on Sesaâs brand equity, and expand our offerings into newer segments, we look forward to working with Law & Kenneth Saatchi & Saatchi whose strong acumen in the category, combined with excellence in creative ideation and execution will aid us in building a stronger brand narrative.â
On winning the mandate, Charles Victor, Executive Director, Law & Kenneth Saatchi & Saatchi, said, âWe are absolutely thrilled to welcome Sesa on board. We have a deep understanding of the category and have built numerous brands across regions in this space. Weâre looking forward to making a difference to SESAâs ambitions and partnering them in their success.â