L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Chandani Samdaria has come on board as Senior Creative Director and Nikita Goswami has joined as Creative Director. The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi.
Both Samdaria and Goswami join at a time when the agency has been winning a stream of new businesses since the start of 2020. Their task would be to ideate, co-create and put out compelling pieces of work in the marketplace while also playing an important role in increasing the creative standing of the agency, especially in the western region.
Malkani said, âAt L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months, two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you, Nikita and Chandani for teaming up for this gig and weâre looking forward to some seriously differentiated work from you.â
Samdaria has joined the agency from Leo Burnett and has nearly a decade of creative experience handling brands across categories such as F&B, entertainment, haircare, detergent, personal hygiene, etc. Some of the brands she has worked on include Amazon Audible, Tide, Knorr, Closeup, Clinic Plus, Ariel, Hotstar, Kwality Walls, Pillsbury, etc.
Sharing her views on joining the agency, Samdaria said, âL&K Saatchi & Saatchi has a bag full of established brands and I feel that I can help build the creative prowess further. When I spoke to Paritosh, I liked the vision he had for the agency and thatâs what pulled me towards it. The only challenge was joining during the ongoing Covid crisis, but everything fell into place sooner than Iâd imagined. In fact, this pandemic made me realise that advertising todayÂ is more relevant than ever before. We are not just selling a product, we are selling stories of hope and emotions that will help us rebuild as a race. Thereâs a sea of negativity around us. Along with L&K Saatchi & Saatchi, Iâm just hoping to create a few waves of positivity in it.â
Goswami has joined the agency from Ogilvy & Mather and has more than 10 years of experience managing creative mandates for brands such as Taj Hotels, Dove Hair, Tang, Cadburyâs, Red Label Tea, Vodafone, Parachute, State Bank of India, Vodafone, among others. She has also had promising stints at Publicis Capital, Euro RSCG, McCann Erickson and Lowe Lintas.
Goswami commented, âI see myself as a perfect fit for the leadership Paritosh and Rohit were looking for. I'm thrilled to join L&K Saatchi & Saatchi, a place with rich veins of talentÂ and a good portfolio to match.Â I enjoyÂ being a part of a dynamic culture that continues to bring forth interesting opportunities despite an ongoing pandemic. Today's advertisingÂ is particularly challenging andÂ needs conscious messaging and speedy execution. I look forward to bring these to the agencyÂ and contribute meaningfullyÂ to its creative output.â
Both the appointments are effective immediately and based in Mumbai.