Maintaining hygiene, be it at home or anywhere else, is the new normal these days due to the spread of the Covid-19 outbreak. People are adopting stringent measures to ensure well-being with hygiene playing a pivotal role. This is not restricted to personal hygiene and the habit of hand hygiene, but also extends to frequently touched, high-contact surfaces. To make this essential process more convenient and effective, ITC’s hygiene brand Savlon launched the Savlon Surface Disinfectant Spray last month. It has recently launched a slice-of-life television commercial to amplify awareness of the convenient and easy-to-use format.
Savlon Surface Disinfectant Spray presents a quirky take on everyday life, making it extremely relatable in the current context. The film opens in an endearing and familiar everyday situation where members of a family are trying to divide household chores among themselves. The keen interest in the continuous chore of disinfecting surfaces over everything else is evident due to the Savlon Surface Disinfectant Spray, which makes it easy and convenient. The treatment of the film is light and funny, which helps drive the ‘effective and easy-to-use’ proposition in a conversational narrative.
The film has been conceptualised by Ogilvy India.
The Savlon Surface Disinfectant Spray is available across retail outlets including online at Rs 159 for 170g (230ml).
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