IDFC Mutual Fund unveils second video under #DateyRaho campaign

At a time when the world was in the lockdown mode and the financial markets were in turmoil, most investors were worried about the state of their current investments. However, savvy investors decided to ‘stay smart and stay invested’.

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IDFC Mutual Fund’s second video under the #DateyRaho campaign acknowledges these investors for their tenacity to fight.

Gaurab Parija, Head, Sales and Marketing, IDFC AMC, said, “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.”        

The #DateyRaho campaign, launched in May 2020, posted its first video thanking distributors for the role they played in advising investors. To support these distributor partners further, IDFC Mutual Fund aims to augment their knowledge about products, the industry and financials markets with up to date information. Additionally, learning and customer research are shared with the distribution partners to help them deal with behavioural biases. Advertising agency TBWA conceptualised the videos under the #DateyRaho campaign.

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IDFC Asset Management Company Ltd. manages a range of funds across debt, equity and liquid alternatives asset classes and has a distribution reach that covers 40 plus cities directly and has an indirect presence in over 280 plus towns across India.

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