Himalaya Purifying Neem Face Wash launches 'Pimple-free, healthy skin ka expert' campaign

Pimples are a common skin ailment, especially for young girls, but when it comes to solving it everyone seems to give different advice, which can be confusing. Clearing this confusion, Himalaya Purifying Neem Face Wash has launched a campaign titled ‘Pimple-free, healthy skin ka expert’. This 360-degree campaign has been conceived by 82.5 Communications, Bengaluru.

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The main film is the story of a teenager looking for an effective solution for her first pimple. She quickly finds out that advice is aplenty and rather confusing. Her elder sister makes her understand that advice doesn’t mean anything unless it comes from Himalaya, the expert pimple eliminator.

This campaign is supported through TVC, print and outdoor media as well as a series of quirky short films released on the digital medium.

Rajesh Krishnamurthy

Rajesh Krishnamurthy, Business Director, Consumer Products Division, The Himalaya Drug Company, said, “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign, we introduced certain visual gestures for healthy skin that every teenager would aspire for.”

Sumanto Chattopadhyay

Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, said, "When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin."

Naveen Raman

Naveen Raman, Sr. Vice-President and Branch Head, Bengaluru, 82.5 Communications, said, “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer's expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of 'Healthy Skin' with emphasis on the expertise of Himalaya and the science that goes into its products.”

Ravikumar Cherussola, Group Creative Director, Bengaluru, 82.5 Communications, said, “No doubt, Himalaya is the expert on pimple-free, healthy skin. The creative challenge was to bring that out in an immersive and relatable story.”

The campaign is a cute story of two sisters. The brand also created five short films where the little sister takes on the role of these so called “advice givers”.

Abhinav Chugh

Abhinav Chugh, Category Manager, Face Wash, Consumer Products Division, Marketing, The Himalaya Drug Company, said, “Himalaya is the most preferred brand in the Face Wash category. In current circumstances, we see ‘hygiene’, ‘health’, ‘protection’ and ‘trust’ increasingly gaining importance. Consumers are seeking security and credibility with scientific proof while looking for solutions to their personal care problems. As the leader in face wash, in this campaign we want to bring to life that their favourite face wash not only cures pimples, but also works hard to prevent them from reoccurring.”

Keerthika Damodharan

Keerthika Damodharan, Brand Manager, Face Wash, Consumer Products Division, Marketing, The Himalaya Drug Company, said, “In the current scenario, where consumers are exposed to multiple advice, tips and hacks to tackle their pimple problems, they get confused. They look forward to more trusted and proven solution. This communication assures consumers of Himalaya Purifying Neem Face wash as the expert solution to their pimple problem that comes from the trusted house of Himalaya.”

Another challenge was to shoot a full-blown, beauty-category film while following the guidelines of the ongoing lockdown. V. K. Prakash from Trends Adfilms managed everything.

Film:

Credits:

Agency: 82.5 Bengaluru

Chairman & Chief Creative Officer, 82.5 Communications, India: Sumanto Chattopadhyay

Co-Chairman & CEO: Kapil Arora

Business Head: Naveen Raman

Brand Planning: Rishabha Nayyar/Malini Menon

Creative Head: Ravikumar Cherussola

Account Management: Sunpreet Kaur/Harini Raj

Production House: Trends Ad Films Pvt. Ltd.  Director: VK Prakash

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