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Grey and AutumnGrey win the mainline and digital mandate for Weikfield Foods

Won after a multi-agency pitch process held in April, the business will be managed by the agency’s Mumbai office

Grey and AutumnGrey have won the integrated mandate across mainline and digital for Weikfield Foods.

Grey group won the account following a multi-agency pitch process held in April this year.  The agency was chosen for its deep understanding of the category and its consumer, strategic thinking and ability to convert them into winning ideas across all media touchpoints to establish Weikfield Foods identity as the category leader. The business will be managed by the agency’s Mumbai office.

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Since 1956, Weikfield has been creating a world of wholesome and delicious products,

bringing the goodness of global cuisine to homes and delighting the taste buds of millions in

India and abroad. Weikfield is one of the few iconic brands which have flourished for over

the last six decades and has become a household name for its iconic products like Custard

Powder, Pasta, Cornflour and Baking Powder.

DS Sachdeva, CEO, Weikfield Foods, said, “Weikfield has a 64 years old legacy of supreme quality with great taste delivery through our products. To fulfil our ambition to become one of the most loved food brands in India, we were looking for a partner with a strong integrated solution thinking capability and a digital-first approach, to build a robust brand narrative and effectively engage with our audience across touchpoints. We believe that Grey and AutumnGrey with expertise in building loved brands across categories would help us successfully deliver on the mandate.”

Anusha Shetty

On the win, Anusha Shetty, Chairman and Group CEO, Grey group India, said, “We are delighted to partner Weikfield on this journey. Agencies have to simplify a client’s life by driving meaningful communication across consumer touchpoints. This is now possible with Grey and AutumnGrey working seamlessly together as we drive value.”

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