Going bananas! Burger King India campaign brings back 'old memories' with Rahul Bose

Burger King India has come up with a tongue-in-cheek video featuring Bollywood actor Rahul Bose. Burger King offered free bananas to the actor, who created a storm with his tweet featuring an astronomical amount charged for Bananas at a star hotel. The video that signs off with ‘Old Ad, Old Joke, Old Price’ was shot during the pre-Covid times but stays true and relevant amid the current pandemic where consumers still appreciate a good value proposition.

Upon visiting the restaurant, the actor, who was hesitant to try initially, is seen relishing the Rice Bowl. He highlighted the quantity, wholesomeness and most importantly indicated that it truly offers value for money. Towards the end of the interaction, Burger King offered two bananas free to Rahul Bose and his reaction is priceless. With this campaign, Burger King India reintroduces its range of Rice Bowls starting at a great price of Rs 99.

The campaign began with a Banana Image and pun, followed by snapshot of the headlines created by Bose’s old banana tweet and finally unveils the video. The entire campaign is a pun on the meaning of going bananas, which has been woven in the video as well.

Srinivas Adapa, CMO, Burger King India, said, "Burger King’s Paneer Rice bowl at Rs 99 is a great value proposition. We know that this ad is old and the joke is old…but so is the price at Rs 99.”

Raj Kamble, Founder and Chief Creative Officer, Famous Innovations, said, “Burger King always looks for ways to hack what's going on in popular culture and when Rahul Bose created a national conversation about fair pricing and value, we saw an opportune moment to step in. It was our way of associating with a celebrity in a unique and refreshing way in a world of empty, irrelevant brand endorsements. This is an old ad but its promise is most relevant today.”

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