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Duroflex launches LiveIn mattress-in-a-box targeting millennials

LiveIn can be shopped online and comes with a 100 nights free trial period which gives consumers the flexibility of keeping it only if they love it. It comes with a triple anti-microbial fabric that gives protection from harmful bacteria, fungi and dust mites

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To meet the comfort needs of millennials, sleep solutions brand Duroflex has launched a mattress-in-a-box LiveIn mattress. This smartly designed roll-packed mattress provides millennials a healthy and enriching sleep experience at a great price.

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Designed for the tech savyy, mobile millennial, LiveIn can be conveniently shopped online and comes with a 100 nights free trial period, which gives consumers the flexibility of experiencing the product and keeping it only if they love it. LiveIn also comes with a unique triple anti-microbial fabric that gives protection from harmful bacteria, fungi and dust mites.

The new LiveIn has been engineered to provide consumers high-quality sleep. Cased in a luxurious knitted fabric, the mattress is made using memory foam that naturally moulds to the shape of your body. This feature provides superior support to your back and shoulders, pressure relief and increased blood flow for a deep sleep experience. The resilient foam base enhances support and the comfy super soft foam layer on top gives you a soothing cloud-like feel.

The vacuum-packed LiveIn mattress is compressed, rolled and shipped straight to the consumer’s doorstep in a box that is easy to manoeuvre into the house or apartment. Since millennials move homes and cities more often than other consumer categories,  they are on the lookout for a mattress that will fit into their budget-friendly lifestyle without comprimising on quality.  Duroflex is offering a 100 nights free trial period and a money-back guarantee on mattresses ordered from their brand website https://www.duroflexworld.com/mattress/essential/live-in

Smita Murarka, Vice-President, Marketing and E-Commerce, Duroflex, said, “With LiveIn roll-pack mattress, we are strengthening our product offering in the online mattress category to cater to the mobile, millennial consumer. Led by innovation and technology, LiveIn comes with exclusive features like triple anti-microbial treatment and resilient foam layers, which provides the ideal combination of healthy sleep along with balanced back support and plush comfort. With this offering, we aim to address the need of millennials looking for a high quality, affordable mattress from a well-established player that will be conveniently delivered to their homes. LiveIn stands apart in innovation and experience and we are confident to strengthen our brand in the roll-pack mattress category as well.”

LiveIn mattress starts at Rs 6,600 for a single size. A standard queen is priced at Rs 11,250. Duroflex is also offering a special introductory offer of 25% discount along with two pillows free with a LiveIn mattress. 

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