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DigiDarts will handle digital marketing mandate for Vogo India

The agency will be involved with the planning, execution, campaigns, digital and performance marketing strategy for the brand

Vogo India has assigned its complete digital marketing mandate to Gurgaon-based digital agency, DigiDarts.

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According to the mandate, the agency will be involved with the planning, execution, campaigns, digital and performance marketing strategy for the brand.

Padmanabhan Balakrishnan

Padmanabhan Balakrishnan, Co-Founder and COO Vogo, said, “We could see a clear value fitment between our goals and their skill set. DigiDarts’ deep rooted capabilities in digital marketing and communication would be key to amplify and optimise Vogo's marketing efforts. Online mediums are increasingly becoming the mainstay for performance marketing and otherwise. Especially in the post-lockdown world, digital is the dominant force. Their experience in helping young brands scale is well matched with their expertise in designing sustainable digital campaigns. Excited to partner with DigiDarts and we look forward to a long mutually serving relationship.

Siddhartha Vanvani

Siddhartha Vanvani, Founder and CEO, DigiDarts said, “We, at DigiDarts, are excited to work with the Vogo team, which, akin to us, is empathetic and thrives on solving genuine consumer problems in a sustainable manner. While countless brands are trying hard to add considerable value to their services in the post-Covid era, Vogo's new offering, 'Vogo Keep' is a genuine problem-solver for the everyday man, as it grants safe and easy commute in two leading metros today.”

“As the brand continues to grow with the aid of their robust technology and emphatic service offerings, our team is determined enough to ensure that Vogo reaches its relevant audiences. We plan to usher in acceleration in terms of growth via bullseye user acquisition & deft market penetration strategies,” Vanvani added.

Post-lockdown, Vogo introduced two new products, Vogo Now and Vogo Keep. With Vogo Now, one can rent a two-wheeler for a shorter duration (few hours or one day) and with Vogo Keep, the customer can have a personal scooter for a longer term (a day to two months). They have also taken significant measures in ensuring a safe ride for the customers, which includes a four-step sanitising process, home-delivery options and long-term rental product. Keyless operations and self-riding, and limit human intervention.

Vogo is a self-ride two-wheeler rental service provider that offers convenient, affordable and reliable two-wheeler rides to daily commuters. Riders can rent a two-wheeler anytime, anywhere, without any human intervention. They have a fleet of 20,000 scooters operated from 500+ stations across Bangalore and Hyderabad.

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