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Bruce Clay India announces key appointments to drive growth in India

Appoints Ajay Chhabra as Country Head and Amitab Dev as Business Head for the region

Internet marketing optimisation company Bruce Clay India has appointed Ajay Chhabra as the new Country Head and Amitab Dev as Business Head for the region. Both Chhabra and Dev come with more than two decades of experience in the digital marketing space. 

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Chhabra’s last stint was as the founder of BGV Digital. He has a robust experience working in both agency and client side. In the past, he has worked with two global digital marketing agencies, Ogilvy (WPP Group) and MRM Worldwide (IPG Group) and managed key global brand launches. Chhabra has recently served in the global marketing headquarters team of General Electric Co., in the healthcare business. Some of the major brand campaigns he has been associated with include General Motors, Business Octane, General Electric, Apollo Cradle, Motorola, LiveMint, Limca, Haers, TetraPak and others. Beyond digital marketing, he has exposure to artificial intelligence, business intelligence, CRM technologies and marketing automation technology. He has been an invited speaker at a number of global corporates and top business schools in India. Chhabra will be responsible for managing Indian operations, strategic growth, client’s satisfaction and alliances for growing the digital marketing business for Bruce Clay in India.

Dev spent the initial years of his professional life setting up internet magazine online venture BharatSamachar.com. He was successful in raising Venture Capital funding to the tune of $5 million back in 1999 when VC funding/Angel Investment was a very new concept. Thereafter he spent a decade working across industries at different positions servicing clients in different countries. He made a comeback to the online world by taking charge of business development for RankWatch, a cloud-based internet marketing platform and later as Business Head for digital marketing agencies SparkPlug Online and Digifish3. He will be responsible for client acquisition and marketing for Bruce Clay India.

Siddharth Lal, MD, Bruce Clay India, said, “The India office is very excited about Ajay Chabbra and Amitab Dev's addition to the India team as it comes at the perfect time. The Indian internet market is exploding with massive growth and the number of internet users in India has crossed more than half-a-billion users. The current Covid-related crisis is forcing traditional companies to think digital. We would like to guide companies on their digital transformation journey and show them how to reach customers via digital marketing.  These new appointments will help us in taking our brand success story to amazing new levels.”

“Initially known for SEO services, we have now grown into the areas of Google Ad management, content development, and social media marketing services. The YoY growth for overall digital advertising budgets in India has already crossed 20,000 crore per annum and is growing in the double-digit range. Search marketing, display and video marketing are the most important components of the digital marketing strategy for any brand. We have worked upon a long-term strategy for growing the Indian business and we are confident that we will be able to grow it manifold with our new strategy, industry verticals focus, new services and team members. We are offering to scale up and optimise any brand's search marketing spends, which currently stand at approx 19%. These services coupled with our own proprietary research and digital marketing tools are the differentiation for us in India,” said Chhabra.

“We have many instances of recalibrating rankings of eCommerce giants, who had lost their ranking in the past due to search engine updates, penalties or the CMS platform and technology changes. With the availability of our global talent pool, we can scale up resources anytime and service the brands. All of our client value us for our quality delivery and right advice as trusted advisors. We help you get quality traffic that converts to business and revenue for you and the ROI is the need of the hour for any marketing director in the post-Covid world,” said Dev.

Bruce Clay India is an internet marketing optimisation company, providing search engine optimisation (SEO) services, Google Ads management, Facebook marketing, SEO-friendly web design, social media marketing and content marketing services. Bruce Clay India serves the Indian region from its office in New Delhi.


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