This Lipstick Day (July 29), Oriflame India, a direct-selling Swedish beauty brand, is inspiring Indian women to embrace who they are with its #WearYourBold campaign. The brand believes that women should be confident about the choices they make and encourages them to wear colours they love and helps them express themselves freely.
The Wear Your Bold campaign bolsters this message by inviting women of all ages to use a specially designed AR filter featuring its bold lip shades to do what brings them joy and wear their bold! Created along with VMLY&R, the campaign is helmed around the premise of embracing their true colours and experimenting with bold shades of lipsticks.
To spread this brand message, the brand will also be hosting a live session on its social channels with make-up experts. Anyone who wants to be a part of the campaign can check out the â€˜Oriflame Lipstick Try-Onâ€™ Instagram filter here and hop on the bandwagon.