Content and IP creation studio Applause Entertainment, an Aditya Birla Group venture, led by media veteran Sameer Nair, has announced its first international partnership with Gurinder Chadhaâs Bend It Films & TV and Locomotive Global, to expand its global footprint.
Under this partnership the companies are developing an original, multi-season drama series chronicling the life ofÂ an Indian Guru. This show titled âSeekerâ witnesses the journey of a man who starts with noble intentions, his incredible rise to global fame and following even as he evolves into a grey mystic. The simple ashram gradually turns into an empire, too complicated for him to handle. With a colourful cast of characters and dark, complex layers, the series is currently under development and a multi-national writersâ room has been set up for it. It will feature an International Indian cast and be shot at various locations within and outside India.
Sameer Nair, CEO, Applause Entertainment, said, âWe are thrilled to announce our collaboration with Gurinder Chadha and Sunder Aaron. Gurinderâs passion for telling stories and the global expertise of Locomotive Global aligns well with our philosophy and strength for investing in and creating outstanding premium content. This is an incredible time to tell this particular story, about the faith of the human race in a higher power, and in the telling, to cater to a universal, global sensibility.â
Gurinder Chadha, filmmaker and Chairperson, Bend It Films & TV said, âAs an international director and producer, I have been inspired to witness the strong appetite that both Indian and global audiences have for original, ambitious, border-crossing drama series. I am excited about this creative collaboration with Sameer Nair and his team at Applause along with Sunder Aaron. "Â Â
Sunder Aaron, Co-founder and Principal, Locomotive Global Inc said,Â "Applause Entertainment in a short time has already made waves in India. We are excited to be part of their mission to tell stories that also make waves around the world. We are thrilled to partner with a special talent in Gurinder Chadha, and are extremely pleased to work with Bend It Films & TV and Applause Entertainment on this compelling and unique narrative project. Together, we are already working to bring together a brilliant team of writers and creators who will help us develop high-quality scripts and present this fascinating story to a global audience."Â Â
Gurinder Chadha and her team are the minds behind âBend it Like Beckhamâ, âBride and Prejudiceâ, âBlinded By The Nightâ, âViceroyâs Houseâ, âAngus, Thongs and Perfect Snoggingâ and the recently released drama series, âBeecham Houseâ on Netflix India.
Also partnering on the series is Locomotive Global Inc., a global media company led by Sunder Aaron, who has in the past worked on building channels for Sony Entertainment Television India, and has also co-founded Hindi language television network, The Q India. Aaron is a media professional focused on the creation and distribution of original premium content acrossÂ the globe.Â
Applause Entertainment is an Indian content and IP creation studio, creating premium content, and working with platform partners to entertain and delight their customers. It has created over 19 diverse shows across languages, which are a combination of international format adaptations, book adaptations and originals.
The studio introduced the Indian audiences to the official adaptations of international shows like 'Criminal Justice', 'Hostages', 'The Office' and 'Your Honor', and is presently developing Indian versions of hit shows like 'Fauda' andÂ 'Luther'. Applause Entertainment has also created rich original content with shows like 'Rasbhari', 'City of Dreams', 'Bhaukaal' and âHasmukhâ. All these drama series have found homes on video streaming services like Disney+Hotstar, Amazon Prime Video, MX Player, Netflix and others. Recently, Applause Entertainment announced its latest multi-show deal with the refreshed SonyLiv 2.0.