ALTBalaji reports 88% growth in revenue in FY 20, direct subscription revenue grows by 100%

Balaji Telefilms has announced its results for Q4 and FY20. According to the company’s filings, there has been an 88% revenue growth. Revenue for FY 20 stood at Rs 77 crore compared to Rs 41crore in FY19. Losses stood at Rs -111.4 crore.

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According to the filings, Rs 104.2 crore was spent on production and Rs 30.4 crore on marketing and distribution. Other non-operating income was reduced from Rs 31 crore in FY19 to Rs 8 crore in FY20. 

ALTBalaji has engaged 8.4 million monthly active users.  In FY20, the direct subscription revenue grew over 100% year on year. The average daily subscriber addition in Q4FY20 was 12,300 over 10,000 in Q3FY20, according to the filings.

The lockdown helped to increase the watch time. 75% of the user base is below 35 years with a female to male user ratio of 30:70.

56 % consumers are from non-metro tier 2 and tier 3 towns and cities. The platform currently has a library of 62 original shows and a large library of acquired content. 

Shobha Kapoor, Managing Director, Balaji Telefilms Limited, said, “This year has been one of the best years for Balaji Telefilms despite the partial impact of Covid-19 towards the end of March 2020. We continue to focus on creating good content and growing our digital platform. We are witnessing a huge opportunity within the digital space due to Covid-19 and we are gearing ourselves to exploit this opportunity.”

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