YouTube releases the most-watched PSA ads leaderboard for India

As India grapples to flatten the COVID-19 curve and mitigate massive disruptions across the country, brands have joined the fight by veering from commercial advertising towards advocating social responsibility. Leveraging effective messaging channels and creatives, brands are encouraging consumers to stay safe, practice caution, express our gratitude to the frontline workers and take all the necessary precautions to fence the coronavirus infection.

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The special edition, PSA Ads leaderboard by YouTube in India captures the most-watched PSA ads in the last three months. The leaderboard captures the brands that didn’t go silent and engaged with their audiences, even as the country was in a lockdown and spreads across sectors like Tech, Banking, Auto, and FMCG.

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