WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the e-commerce duties for Nobel Hygiene, which deals in adult diapers.
The company owns the adult diaper brand Friends, the baby diaper brand Teddyy, and the first sanitary pad designed for women with heavy flow Rio.
The account will be handled by the agency’s e-commerce division, ecommencify. This win further expands ecommencify's portfolio, which includes over 30 brands spreading across categories such as pharma, retail, FMCG, consumer goods, BFSI and more.
According to the mandate, the agency will be responsible for handling the brand’s full-funnel strategy. It will offer consultation on operations and manage e-commerce performance for Nobel Hygiene’s brands across all e-commerce platforms such as Amazon, Flipkart and 1-mg, among others.
Kartik Johari, Vice-President, Marketing and Commerce, Nobel Hygiene, said, “We are excited to consolidate our e-commerce operations with WATConsult. Diapers are unique in e-commerce due to repeat purchases and the volumetric nature of the product. We look forward to leveraging WATConsult's unique ecommencify services and to sustain high double-digit growths across our online partners.”
Speaking on the win, Heeru Dingra, CEO, WATConsult, added, “We are delighted to welcome one of the highly acclaimed Indian home-grown brand's extensive bouquet into our client roster. With diaper market witnessing rapid growth in our country, we look forward to assisting Nobel Hygiene in expanding its e-commerce footprint across the Indian market. With creative and strategic use of technology and other tools, we intend to help the brand in leveraging the e-commerce platforms in the best possible way.”
All products of Nobel Hygiene cater to the requirements of the health industry as well as adhere to the international norms. The brand aims to create a safer and healthier environment during various stages of human life. The brand's product range includes Adult Diaper Pants, Nappy Pads, Baby Diapers, Wet Wipes, Underpads, Maternity Pads and Wipes and more.