Vivo launches V19 with a new campaign featuring Aamir Khan

Smartphone brand Vivo launched the Vivo V19 — the latest addition to the camera focused V-series — with a new campaign starring Aamir Khan.

The campaign conceptualised and executed by BBH India consists of three countdown films and four TVCs cum digital films starring Aamir Khan of which two have gone live and the other two will be released later.

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The TVCs trace the banter between Aamir Khan, the uncle and his nephew ‘Cheekoo’. Each film presents a unique situation between the duo demonstrating how the common glitches one faces while taking selfies is easily tackled through the V19’s user-friendly and intuitive camera features.

Nipun Marya

"Vivo’s V-series has been a hallmark of path-breaking camera innovation that always delighted our audience. With V19 campaign our strategy was to showcase how everyday simple moments when captured become memories to treasure. We believe it is these memories that are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the Uncle – Aamir Khan and his nephew," said Nipun Marya, Director, Brand Strategy, Vivo India.

Vasudha Misra

Vasudha Misra, ECD, BBH Delhi, added, “The campaign revolves around the phone’s features. Our job was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid and Aamir Khan.”

The V19 sports a 32 + 8MP dual front camera that promises distortion free super wide selfie to create #PerfectShotPerfectMoment, and a 48MP AI Quad rear camera setup. The device features a dual- iView display to complement the latest LIV (E3) Super AMOLED FHD+ screen and is equipped with 33W Vivo FlashCharge 2.0 technology,

Countdown 1

Countdown 2

Countdown 3

Monster Party

Tree

Credits:

Agency: BBH India

Chief Creative Officer & Managing Partner: Russell Barrett

CEO & Managing Partner: Subhash Kamath

Managing Director: Arvind Krishnan

Head of Planning: Sanjay Sharma

Executive Creative Director: Vasudha Misra

Copy: Vasudha Misra

Art: Rodrigues Robert, Aastha Gupta

Agency Producer: Rahul Kulkarni

Business Director: Rajat Pandey

Business Partner: Manas Dewan, Sankalp Anand

Production House: Fingerprint Films

Director: Karan Shetty

Executive Producer: Madhukar Kotian

Producer: Dhananjay Kundar

DOP: Tapan Basu

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