Technology policy think tank Esya Centre launches report on 'Measuring India's Creative Economy'

The Gross Value Added (GVA) of India’s copyright-relevant industries was found to be Rs 888.89 billion in 2016-17. These industries collectively employed 1.1 million workers – a share of 2.72% in manufacturing.

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The findings were published in Measuring India’s Creative Economy, a paper authored by Dr Megha Patnaik, a Fellow at the Esya Centre.

Her study provides a first-of-its-kind measure of the economic contributions of India’s copyright-relevant industries.  The study highlights the immense untapped potential India has for economic growth in its creative industries.

The report suggests that the governments (economic freedom), the legal system (well established property rights) and the businesses environment (competitiveness, innovation) can stimulate and enhance the performance of creative industries.

The legal section in the report focuses on some of the aspects for reform, such as incorporating digital aspect of creative works in the Copyright Act.

The Esya Centre, a New Delhi-based think tank that conducts research on technology and economic policy, has estimated the economic value of copyright-relevant industries for India, using latest available figures.

The World Intellectual Property Organisation (WIPO) defined copyright-relevant industries as “activities or industries where copyright play an identifiable role”.

The study’s primary data source is the Annual Survey of Industries (ASI) conducted by the Ministry of Statistics and Program Implementation (MOSPI). The author also aggregated company-level data from the Prowess database published by the Centre for Monitoring the Indian Economy and referred to the FICCI-KPMG 2016 report and the survey by the Media and Entertainment Industry Skills Council (MESC).

The methodology follows WIPO guidelines to select industries across four categories: Core Copyright Industries, Interdependent Copyright Industries, Partial Copyright Industries and Non-Dedicated Support Industries.

In India, Core Copyright Industries accounted for 44.74% of the value added generated by Indian copyright-relevant industries in 2016-17. Similar to other countries, the Core Copyright industries have the highest share of value added across all copyright-related industries.

Focusing our growth efforts on the creative economy can create a large proportion of jobs: Employment elasticity is high with a 1% increase in value associated with a 0.87% increase in employment. The trade deficit of copyright-relevant industries totalled $16.36 Billion in 2016-2017.

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