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Rediffusion bags Ruchi Foodline’s creative mandate

The account was won in a multi-agency pitch and will be handled from the agency’s Kolkata office

Ruchi Foodline has assigned its creative duties to Rediffusion Brand Solutions. The account was won in a multi-agency pitch and will be handled from the agency’s Kolkata office.

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Ruchi Foodline is a manufacturer and exporter of spices, vermicelli, pasta, noodles, cereals, frozen ready-to-eat products, ready-to-cook instant mixes and other food products in India

Debabrat Patnaik

Debabrat Patnaik, Head of Marketing, Ruchi Foodline, said, “We have been known for our quality and authenticity of products. There’s always a constant endeavour to introduce new and better products for our valued customers. However, communicating the message effectively holds the key in differentiating ourselves from competition. So we wanted a partner who will disseminate our message in an effective manner. We are happy to have Rediffusion on board to help us achieve our goals.”

Navonil Chatterjee

Navonil Chatterjee, Joint President and Chief Strategy Officer, Rediffusion Brand Solutions, commented, “This was one of our last pre-Covid pitches and we are extremely happy to partner with Ruchi Foodline in a hopefully post-Covid world. Clearly food was one of those few categories, which was corona-proof. The fact that food can help families to bond in many meaningful ways has been clearly proven during this pandemic and we hope that we can make Ruchi Foodline a lifeline to more and more consumers across the country.”

Nilanjan Dasgupta and Piyash Ghosh

Nilanjan Dasgupta and Piyash Ghosh, EVP and ECD, Rediffusion Brand Solutions, “For us at Rediffusion, this is a great beginning in the auspicious land of Orissa. Owing to its superior quality and authentic taste, the brand has garnered a high level of customer confidence for the last 45 years. They are now looking to expand nationally and we are very happy to partner in their progress."

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