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Ruchi Foodline has assigned its creative duties to Rediffusion Brand Solutions. The account was won in a multi-agency pitch and will be handled from the agency’s Kolkata office.
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Ruchi Foodline is a manufacturer and exporter of spices, vermicelli, pasta, noodles, cereals, frozen ready-to-eat products, ready-to-cook instant mixes and other food products in India
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Debabrat Patnaik, Head of Marketing, Ruchi Foodline, said, “We have been known for our quality and authenticity of products. There’s always a constant endeavour to introduce new and better products for our valued customers. However, communicating the message effectively holds the key in differentiating ourselves from competition. So we wanted a partner who will disseminate our message in an effective manner. We are happy to have Rediffusion on board to help us achieve our goals.”
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Navonil Chatterjee, Joint President and Chief Strategy Officer, Rediffusion Brand Solutions, commented, “This was one of our last pre-Covid pitches and we are extremely happy to partner with Ruchi Foodline in a hopefully post-Covid world. Clearly food was one of those few categories, which was corona-proof. The fact that food can help families to bond in many meaningful ways has been clearly proven during this pandemic and we hope that we can make Ruchi Foodline a lifeline to more and more consumers across the country.”

Nilanjan Dasgupta and Piyash Ghosh, EVP and ECD, Rediffusion Brand Solutions, “For us at Rediffusion, this is a great beginning in the auspicious land of Orissa. Owing to its superior quality and authentic taste, the brand has garnered a high level of customer confidence for the last 45 years. They are now looking to expand nationally and we are very happy to partner in their progress."