MTV and MTV Beats from Viacom18 are bringing a grand musical spectacle this World Music Day, christened ‘Music Beyond Borders’, as music has always rendered itself as a medium that helps break the shackles of mind. It’s not restricted by geographies, language or even a pandemic. Witness the mystic musical experience on MTV and MTV Beats on June 21 at 12pm and 7pm.
The musical extravaganza will celebrate diverse music cultures from across the country. Featuring a prominent repertoire of more than 25 artists such Madhuri Dixit Nene, Neeti Mohan, Salim-Sulaiman, Nakash Aziz, Amit Mishra, Benny Dayal, Shalmali Kholgade, Akasa, Zayden, Asees Kaur, Siddharth Mahadevan, Dev Negi, Naezy the Baa, Monica Dogra, Tulsi Kumar, Darshan Raval, Dhvani Bhanushali, Arjun Kanungo, Papon, Jankee and Nakul Mehta, EPR, Shloka, international rapper L-Fresh The Lion and popular bands Parikraama and L’Haul, the hour-long concert will celebrate the indelible spirit of music with soulful melodies.
Ferzad Palia, Head, Voot Select, Youth, Music and English Entertainment, Viacom18, said, “MTV and MTV Beats have always believed in leveraging the power of music and its ability to bring people together. In the aftermath of the Covid-19 situation, we understand that our young audience has been missing music concerts while also feeling concerned about the plight of those who are less fortunate than them. Therefore, this World Music Day, we are bringing ‘Music Beyond Borders’ that will help them feel empowered to make a difference as they enjoy a virtual concert with their favourite artists.”
From the best of hip-hop to foot tapping tunes of Bollywood music, ‘Music Beyond Borders’ will truly transcend the socio-cultural boundaries and help unite everyone with the power of music.
Staying true to the ethos of music that transcends boundaries, these distinguished artists will sing in different languages. Along with that, they will encourage their fans and viewers to donate for Viacom18’s efforts to support NGO Goonj, helping those who are most affected by the pandemic.