McCann's new campaign for Dabur reflects its legacy of protecting health and well-being of Indians

McCann has released a new campaign for Dabur “Mitti se judey hum, barsoon se saath khadey hain hum”, reaffirming its 135-year-old legacy of protecting the health and well-being of one and all. As India embarks on a process of rebuilding, we need health, positivity and confidence at every step. With this campaign, Dabur pledges to stand with every Indian, in spirit, and with its products that deliver the holistic goodness of Ayurveda.

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Mohit Malhotra

Mohit Malhotra, CEO, Dabur India, said, “As a brand, Dabur evokes feelings of trust, health and well-being in the minds of our consumers. This campaign reflects our Ayurvedic and Indian heritage, and our strong sense of pride about ‘Made in India, by Indians, for Indians’. As India now moves forward on the mission to rebuild and emerge from the challenges and uncertainties of Covid-19, Dabur also reaffirms its commitment of being ‘dedicated to the health and well-being of every household’.”

Prasoon Joshi

Prasoon Joshi, Chairman, McCann WorldGroup, said, “With the legacy and the trust that brand Dabur enjoys, it is best poised to deliver the attributes new India needs on its journey to become a leader of this new era. This sentiment has been expressed in “Mitti se judey hum, Barsoon se saath khadey hum” campaign.”

The campaign has been released across TV and digital.

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