McCann India has crafted a new campaign for Reliance Industry Limited in the lockdown. The campaign “Naye India Ka Naya Josh” is written by Prasoon Joshi and the music has been composed by A.R. Rehman.
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The film is directed by Ravi Udyawar in consultation with teams from Reliance and McCann. This campaign by McCann India has been produced with all the talent working from home.
The campaign talks of the future of India and how Reliance is playing a constructive role with modern technology.