In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage the human race has done to the environment and its biodiversity over the centuries.
However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment. June 5, on World Environment Day, Luminous, which deals in power backup, home electrical and residential solar solutions, wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, we are trying to change people’s perspectives in a simple yet thought provoking manner.
Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, said, “We thought it apt to use the device of ‘reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we experienced both the ill-effects of a ‘disturbed nature’ as well as proof of how quickly it regenerates when left in peace."
Preeta Mathur, Group CD, North, 82.5 Communications, added, “As a writer, it was lovely to take on the challenge of writing reverse poetry to convey the message that there is still hope for Mother Earth — if we pledge to reverse the damage now.”
Chandana Agarwal, President North, 82.5 Communications, said, “The proposition for this creative is not just in the message, but in the execution too. That’s the pleasure of working with clients like Luminous, which gives us briefs that allow us to push ourselves.”
When it comes to the environment, most believe it’s too late to undo the damage. The past few months have shown us otherwise. On World Environment Day, we urge everyone to reverse their perspectives towards saving the Earth, & pledge to do better now! #WorldEnvironmentDay pic.twitter.com/1CdrXWve4P— Luminous (@myluminous) June 4, 2020
Agency: 82.5 Communications
Chairman & Chief Creative Officer: Sumanto Chattopadhyay
Co-Chairman & CEO: Kapil Arora
Head of Strategic Planning: Rishabha Nayyar
President North: Chandana Agarwal
Group Creative Director: Preeta Mathur, Avantika Viswanathan, Anuj Sharma, Anandani Kapur, Abhilasha Mathur
Production House: Arthat
Studio Director: Jitendra D Patel