Mumbai-based digital agency Blink Digital has launched two different campaigns for KFC to help them engage with their customers. While encouraging customers to stay home, the brand wanted to facilitate ways to make that time fun and interesting with the quintessential KFC twist.
Whereas phase one is KFC Home Studio aimed to bring activeness among people, phase two is KFC Home Kitchen encouraging foodies to innovate and experiment with their food.
The key insight behind this campaign was that with abundant time, people were exploring their creative side like never before. The brand introduced KFC Home Studios on April 11, where the campaign pushes viewers to get out of bed, grab a phone and record their talent, be it dancing, singing or acting. Phase two called KFC Home Kitchens extended this into the core food zone. Launched on April 25, it cheers people to further prepare KFC contactless delivered dishes as per their taste buds and creativity. The campaigns have got a great response from the audience with over 300 participants, including performers such as Aditya Narayan, Shantanu Maheshwari and Team Naach.
Rikki Agarwal, Co-founder of Blink Digital, said, “We are glad to work with brands like KFC and ENO, especially at a time when people are feeling the gloom of the lockdown. We have ideated digital campaigns that can uplift people and are also relatable. KFC has always been at the forefront of some amazing, engaging campaigns and these digital initiatives are another way forward. We have received very positive responses for both our digital campaigns for ENO and KFC.”
Moksh Chopra, Chief Marketing Officer, KFC India, said, "We have always looked at creating content that interests and inspires our consumers, with a KFC twist of course. The extended lockdown period has led to a surge in the consumption of DIY, home hacks and other engaging online content. The KFC Home Studios and Home Kitchen series provided our consumers with an opportunity to explore their creative side, display their skills while collaborating socially with friends and family. We were blown away by the amazing creations consumers came up with and are excited about continuing on this consumer collaboration. Blink has been a good partner in the ideation and execution of these campaigns, leading to a surge in consumers engaging with the brand."
Blink Digital also filmed ‘Work from Home + Late Lunch’ for Eno, addressing the acidity issues followed by a change in routine and eating habits due to work from home. These strategies executed by the digital agency have been helpful in brands reaching out to their audiences in a way that reiterates their care and concern for consumers.
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