Effie Index 2020: Ogilvy India second most effective agency globally, The Womb among top three agencies in the world

Ogilvy India is the second ‘Most Effective Agency’ in the world according to The Global Effies Index 2020. The agency also holds the #1 position as the ‘Most Effective Agency in Asia’. McCann Worldgroup India was at #3 as the ‘Most Effective Agency’ globally.

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The Womb has been ranked the top independent agency in Asia-Pacific. It has also been ranked among the top three independent agencies in the world, narrowly missing being among the top-2 by one point, and the top 25 agency offices (network and independent) in the world.

Piyush Pandey

Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy, said, “It is yet another recognition of our continued belief in our founder David Ogilvy's words, 'we sell or else'. I am extremely proud of our clients and Team Ogilvy for winning us this recognition.” 

Prem Narayan, Chief Strategy Officer, Ogilvy India, “This is a tribute to the great partnership between our clients and the Ogilvy planning, account management and creative talent that we have fostered over the years in India.”

Navin Talreja

Navin Talreja, Co-Founder, The Womb, said, “We are super delighted because we didn’t know this was happening somewhere in the background, that someone was ranking us. We have gotten on with the work of helping clients businesses grow and this is a reward for that doggedness. Thanks to the team and here I mean the clients and everyone at The Womb who have believed in this way of working and have stood steadfast by us despite all challenges that have come along. We hope to continue to deliver for clients as for us that is the only thing that matters in the end.”

Kawal Shoor

Kawal Shoor, Co-Founder, The Womb, added, “This is smoking hot news for us. It is a matter of pride that an Indian independent agency is at the top of the charts in Asia-Pacific, and among the top 3 in the world. It is a result of the responsibility our clients entrust us with, and the expectations they have of us. There can’t be a bigger motivation than when a senior client says, ‘here is a business problem I have, help solve it’. It is also an outcome of the brains of our people, of the way we think, of taking creativity right into the heart of the strategy. A good reason to savour a moment and raise a virtual toast in the midst of constant zoom-in and zoom-out of our new lives.”

Coca-Cola is the most effective brand globally while McDonald's was in the second place. KFC and Vodafone got the third and fourth places. Food and drink brands KFC, Burger King and Sprite were among the top 10 brands on the Effie Index. Telecom brands Vodafone and Claro made it to the top 10 as well as Ikea, Chevrolet and Mastercard.

Unilever leads the list of effective marketers for the fourth year in a row. The top 10 list of marketers include Coca-Cola, Nestle, PepsiCo, McDonald’s, Procter & Gamble, Vodafone and Ikea.

WPP has been ranked the ‘Most Effective Agency Holding Group’ in the Effie Index, followed by Omnicom, IPG, Publicis and Dentsu. It is the ninth successive year that WPP has received this award.

Mark Read

Mark Read, CEO of WPP, said, “Every day, our clients place their trust in us to deliver tangible results for their organisations. The Effies are a great endorsement of that trust, and I am delighted that WPP continues to set the standard for industry effectiveness. This award belongs to the thousands of individuals across WPP who harness the power of creativity to deliver ideas that achieve real business impact.”

Now in its 10th year, the Global Effie Index identifies and ranks the most effective agencies, marketers and brands by analysing finalist and winner data from more than 50 national and regional Effie Award competitions. The 2020 rankings reflect a compilation of over 4,000 worldwide Effie winners and finalists announced between January 1, 2019, and December 31, 2019.

Effie continues to reward ideas that work across the globe. The Effie Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices and Independent Agencies. Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.

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