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Edtech startup BasicFirst appoints AjayDev Singh as Marketing Head and Chief Digital Strategist

Singh has held leadership roles at multinationals such as Reliance ADA Group, Percept Ltd and SVG Media (now Dentsu Aegis Network)

AjayDev Singh

BasicFirst, a personalised e-learning platform, has announced the appointment of industry specialist AjayDev Singh as Marketing Head and Chief Digital Strategist.

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Singh has held leadership roles at top multinationals such as Reliance ADA Group, Percept Ltd and SVG Media (now Dentsu Aegis Network). An alumnus of The Indian Institute of Mass Communication, Delhi, and Institute of Management Technology, Ghaziabad, he possesses decades of experience in Marketing.

Randhir Kumar, Founder and Chief Mentor, BasicFirst, said, “As an e-learning brand, we are committed to helping students achieve academic goals by leveraging the unique combination of content-based learning and doubt clearing. Ajay Dev's experience in the mainline and digital domains will be conducive to our growth, accelerating BasicFirst’s presence in the e-learning space.”

Elucidating his plans for BasicFirst, Singh said, “I am excited about the opportunity for heading an emerging edtech startup’s marketing unit, especially in challenging conditions. While nurturing the brand, we will be pursuing a long-term strategy of consolidation and growth. We are looking at 50 million installs and 5 million paid subscribers once the product trials and adoptions through marketing efforts across traditional and digital media, including Omni-channel platforms, are complete.”

Singh believes digital campaigns leverage data to the benefit of the business, ensuring top-of-the-mind recall whenever the target audience seeks blended learning. BasicFirst is offering a bouquet of services to help students by promoting holistic development in multi-faceted areas.

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