Come out strong after lockdown and celebrate learning something new, says Volini in new spot

Pain relief brand Volini has released a digital film, urging people to step into the post-lockdown world brimming with optimism and hope, now that they have all learnt or rediscovered a thing or two that’s all new. The #FilmFromHome conceived by Lowe Lintas Mumbai covers India, all the way from Kerala to the beautiful north-eastern state of Arunachal Pradesh.

In the unprecedented times that we're living through, families have come together to help each other beat the lockdown blues. In this new — and hopefully short-lived — reality, the way we live, love and interact with one another has transformed. Beautiful presentation is no longer limited to PowerPoint slides, but extends to our home-cooked meals. Gym workouts have been replaced with working around the house — working the same muscles and a few more — especially when your partner can’t make up their mind about the placement of their favourite table. Humdrum chores are now celebrated as little victories, even a tidying a cupboard. The film shows how difficult times have a way of building resilience, making people push through pain to come out stronger, better.

Madhu Noorani

Madhu Noorani, President, Lowe Lintas, said, “While the country was brought to a sudden standstill, we wanted to help people look at the bright side of things, make them proud about picking up new skills – no matter how small the skill or, how painful it was to learn it. And while Volini as the brand helps us overcome our physical pain, we come out as stronger and better versions of ourselves having passed through this hardship. And now have new found hope and abilities to take forward into our new world.”

Credits:

Creative Agency: Lowe Lintas

Creative: Madhu Noorani, Sanchita Sinha, Varsha Iyer, Jeet Singh

Planning: Anurag Prasad, Poonam Raichura

Account Management: Shantanu Sapre, Parikshit Shah, Sachin Sahu, Mansi Pandey

Production House: Conversation Films (Director: Arjun Chakradhar)

Producer: Nayan Sarmah

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