Aviral Mathur joins DeepFlux as Co-Founder

DeepFlux, the optimisation tech company, welcomed Aviral Mathur as Co-Founder, who will take charge of overall product strategy and roadmap across all solutions being undertaken as of May 27, 2020.

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Mathur brings with him almost 14 years of experience in the field of AI. His last assignment was with Boston Consulting Group (BCG) in their Data Science Consulting team — Gamma. He had been supporting global CXOs with their AI strategy. Mathur helps design and implement AI platforms and solutions which deliver superior outcomes for clients. He has experience in building these platforms across industry verticals such as retailers, financial institutions, telcos and healthcare organisations. He has led large engineering teams to build and deliver such platforms and has high aspirations for the team at DeepFlux.

 “We are super excited to have Aviral join our family as a cofounder and help us boost our capabilities in building better products and solutions for our eminent clients in the post-Covid era. With a growing roster of key clients like Disney, Woodland, Tata, and many more, this is the perfect time to rope in senior talent to lead the deployment of our ML-based solution for our retail clients. Aviral’s experience in working with CXOs as well as on analytics will be a valuable addition to our core team,” said Abhimanyu Vyas, Co-Founder, DeepFlux.

Mathur was leading an exciting journey at BCG, but his aspirations lay in scaling his own business; he loves the proposition of marrying external and internal data to generate exponential increase in marketing ROIs. Mathur and Harshit Surana (Co-Founder, DeepFlux) are engineering college mates and go back over 15 years.

Mathur said, “DeepFlux is seeing enormous traction in the market. We have 1-2 large enterprise client pilots starting every month. Our platform is already handling 50M US$ worth of annual advertising spend. My ambition will be to scale this number exponentially at the same time looking to generate 1B US$ of impact for our clients within the next 3-4 years. That will be my ambition for DeepFlux.”

Mathur added, “Covid will not treat all businesses equally. It will negatively impact a number of industries. However, most industries are trying to rapidly build digital sales. To enable this proactively and at scale, enterprises are increasing their spend on digital channels. However, due to overall declining demand, the focus is shifting towards generating marketing ROI. This is where DeepFlux will play a critical role. Every recession has led to major tech companies being founded in its shadows. Google, Cisco, Facebook, Stripe, all had to deal with a major recession in their founding years. I think DeepFlux could be one such company.”

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