As restrictions are eased, BMW India has a message #JustCantWait

The past few months have kept us locked up at home and locked out most outdoor entertainment. But now, as restrictions are eased and people are slowly stepping out of their homes, BMW India has launched a campaign with a message, #JustCantWait.

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The new campaign harps on the things we love doing and we can't wait to get back to. It captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead.

The campaign has been conceptualised by Ogilvy North.

Ritu Sharda

Ritu Sharda, CCO, Ogilvy North, said, “This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things.”

Pallavi Singh

Pallavi Singh, Director Marketing, BMW India, said, “BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future — in fact people are busy planning their next vacation —and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving — but from the seat of a BMW.”

Credits:

Creative:

CCO, Ogilvy India (North): Ritu Sharda

Sr. Creative Director: Murtaza Said

Creative Directors: Reynold Anthony, Loden Thupten

Account Planning:

Head, Strategic Planning, Ogilvy India (North): Rohitash Srivastava

Sr. Vice-President, Planning: Ashwani Sinha

Sr. Planning Director: Nishtha Arora

 Account Management:

Managing Partner: Amarinder Butalia

Account Director: Naveen Trivedi

Group Account Manager: Menaka Joshi

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