Adobe appoints Nitin Singhal as Head of Digital Experience Business, India

Adobe has appointed Nitin Singhal as Head of Digital Experience Business, India. In this role, Singhal will lead Adobe’s Digital Experience business across the country, reporting to Ben Goodman, Head of Digital Experience, APAC, Adobe.

“Nitin is an experienced leader touted for leading high performance teams, transforming technology businesses and building strategy for long-term growth. His innovative approach and focus on customer success directly aligns with our priorities. We are pleased to welcome him to the team and have his market knowledge and experience to further our digital experience business in India,” Goodman said.

Singhal joins Adobe from Salesforce where he was responsible for building the go-to-market strategy for scale, partner and channel execution as Vice-President, Commercial Business. Singhal has over 28 years of experience and has held a diverse set of leadership roles for some of the industry’s top brands, including Oracle, IBM and Microsoft. He has led successful digital transformation projects and been responsible for go-to-market strategy and investments, building a strong foundation in line with organisation mission and growing teams exponentially, all to drive faster business growth across enterprises.

“As India moves to become an experience economy, digital will be key to unlocking the next phase of growth for enterprises, SMBs and government. Adobe is a leader when it comes to digital experiences and has a fantastic diverse set of customers of all sizes across industries. I’m excited to join the team and work to provide value to our customers and partners,” said Singhal.

With solutions for data and insights, content and personalisation, customer journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform—the foundation of Adobe Experience Cloud—is a purpose-built CXM platform, enabling personalised customer experiences in real-time at scale.

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