To help brands and businesses navigate these daunting times, Twitter Marketing India (@TwitterMktgIN) has initiated a series of live video panels, which will feature conversations with some of India’s experienced advertising and marketing experts. #ConversationStarters aims to open up discussions on the multi-fold impact the pandemic has had on brands and businesses, and how this will determine the future of marketing communications in the post-Covid-19 phase.
Talking about #ConversationStarters, Preetha Athrey, Head, Marketing, Twitter India, said, "Twitter's power to influence narratives can't be stated enough. The central thought behind #ConversationStarters on Twitter Marketing India (@TwitterMktgIN) is to build a credible forum that lends a voice to marketers — advertising professionals, creators, agency leads and others — to spark conversations around key narratives that are shaping the advertising and marketing ecosystem today. In every episode, we aim to bring forward interesting voices to share thought-provoking perspectives for Indian marketers."
The sessions will address topics that have been critical following the lockdown. Themes such as working and creating from home, decoding the new normal, virtualisation of launches and live events, among others, will be addressed across the series.
In Friday’s episode of #ConversationStarters, ‘Creating From Home’, PG Aditiya (@PGAditya) (Executive Creative Director, Dentsu Webchutney), spoke to Kainaz Karmakar (@spalifekainaz), Chief Creative Officer, Ogilvy India and Rajdeepak Das (@rajdeepakdas) (MD & Chief Creative Officer, Leo Burnett, South Asia) about how working from home has posed new challenges to the creative processes, and how marketers have been coping with these challenges. Through the session, the speakers shared insights and examples of work that their teams and other brands have been creating despite the setbacks of the lockdown entailed in limited resources and narrowed creative freedom.
The upcoming sessions will explore the transition of businesses and communication practices from the real world to the digital.
The fourth episode, ‘Decoding the Future’s New Normal - Virtual Launches’, will throw light on how the current crisis has led businesses to evaluate and reinvent their operational and communication strategies. Launching new products through digital live streams is likely to gain increased momentum as we adapt to virtualisation. The discussion will focus on this transition, as well as address the question of whether the merits of a digital launch outweigh the expenses of a physical launch event.
Episode five, ‘How Covid-19 has changed the game...literally’, will address the cancellation of live sporting events due to the emergence of the pandemic. Sporting events such as the Indian Premier League, the Olympics, etc., are an integral part of the overall marketing and communications strategy of several brands. With these moments going off schedules, the discussion will focus on how these brands are impacted and the possible opportunities they can explore to cope with the current situation. Panellists will share their thoughts as we navigate these questions through the session.