This Ramadan, brands spread positivity in uncertain times

This year, Ramadan is not being celebrated like it used to be earlier – on normal times. Ramadan is a time when Muslims fast from dawn to dusk, meet families and their communities, give to charity, remember the year gone by and resolve to be better as individuals. 

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But due to the Covid-19 crisis, social distancing is the new norm and lockdown rules have restricted people from gathering and celebrating with their relatives and friends for the well-being of all. 

This Ramadan, brands too are urging to care for others. The campaigns show efforts of frontline workers, people arranging meals for the underprivileged and urging all to follow precautions in this challenging time and look for a better world in the eyes of kids.

Tata Motors 

#CelebratingGoodness

Tata Motors pays a tribute to truckers, essential workers and their families with an endearing video campaign, #CelebratingGoodness this Ramadan.

In the film, a son gets inspired by his father, who is a truck driver and has chosen to stay away from home during Ramadan to help deliver essential commodities. The son decides to fetch essentials on his bicycle for the elders in his neighbourhood because they can't step out.

The brand salutes people who have chosen to serve in the holy month of Ramadan, amid Covid 19.

Revital 

#DonatePlate

Revital, Sun Pharma Consumer Healthcare's flagship OTC brand launched a campaign #DonatePlate to help orphan kids get a delicious plate of Iftar. 

Built on the core ethos of charity and giving, the campaign reaches out to people with an appeal to donate a plate of Iftar for orphan kids, with Revital contributing an equal number of plates. Sun Pharma Consumer Healthcare has partnered with the Love Care Foundation; an NGO working with kids from the underprivileged sections of society.

Big Bazaar

#IbaadatBhiHifaazatBhi

Big Bazaar's #IbaadatBhiHifaazatBhi campaign speaks about the power in prayer, highlights the importance of safety and hygiene to fight Covid-19. The campaign conceptualised by DDB Mudra is in line with the brand's initiative of helping every Indian stay safe and protected.

Created, recorded, edited and scripted all by working from home; the campaign has made an instant connect with its customers. As the lockdown extends, as much as precautions, we also need the power of prayers. Now in the holy month of Ramadan, Big Bazaar urges everyone to continue to open up our hands to sanitise, wash and purify as well.

Babyshop

#AWorldWeDeserve

Babyshop's film gives an optimistic message through the eyes of kids this Ramadan month. Conceptualised by FP7 McCann Dubai, the film shows that if we learn from what children will remember of Covid-19, we can help build a world we all deserve, not just during this time but even when we get through this challenging phase.

The film taps into the virtues of remembrance and resolve intrinsic to Ramadan. Children from around the world were asked to share what they'll remember from Covid-19. Their surprising and evocative answers have been combined with poignant photography and inspired an original song, and collectively, tell an incredible Ramadan story. 

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