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The Craft Tank wins social creative and digital mandate for Swiss Beauty

The business was won as part of an agency pitch amid the lockdown

The Craft Tank, a Mumbai-based digital agency, has bagged the social creative and digital mandate of cosmetics brand Swiss Beauty.

Swiss Beauty aspires to improve the talk and usage of its products among the audience. The team at The Craft Tank effectively converged and pitched from home. The agency has plans to increase the reach and quality of content for Swiss Beauty in the market, and revamp the brand’s overall digital presence through targeted social media influencer activities, media spends, marketplace website banners and more. The young agency has also incorporated the execution of photo and video shoots amid the Covid-19 lockdown, with the help of its in-house media creation team. While it’s still not decided, The Craft Tank has also put its hat in the ring for the brand’s website creation.

Amit Kumar and Mohit Kumar

Amit Kumar and Mohit Kumar, Directors at Swiss Beauty Cosmetics, said, “The Craft Tank is a promising young agency, whose fresh take on our brand has been a crucial factor in us choosing them as our creative partner. At a time when everyone is working from home, they have shown us how well they work as a team and nothing deters them from delivering only the best. A clear understanding of what we need to do as a brand and what the steps should be to reach the next level, have come out spectacularly from them.”

Kedar Shet

Kedar Shet, CEO and Co-founder at The Craft Tank, said, “Pitching and winning the creative mandate for a new client during a critical period like this sure does teach you that doing creative work is more than a place or manner. We at The Craft Tank, are thrilled to take on this adventure with Swiss Beauty. We look forward to captivating the audience’s attention and in-turn converting them into loyal customers of Swiss Beauty.”


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