New York Festivals Advertising Awards has announced the 2020 award winners where Indian agencies bagged four medals including a Gold, two Silver and a Bronze.
The only Gold winner from India was TBWA\India. The agencyâs entry titled âOne mindful mindâ for NeuroGen Brain and Spine Institute was awarded Gold in Graphic Design category.
Cheil Indiaâs âGood vibesâ project for Samsung won two Silver and a Bronze medal. The entry titled âNow, words arenât just heard, but feltâ was awarded a Silver award each in âBest use of mediumâ and âSocial/Environmental Good: Brandâ categories for best use of digital/mobile.
It was awarded a Bronze medal in Avant-grade/Innovative Technology category.
The 2020 Executive Jury of Chief Creative Officers and top agency creatives, led by Jury President Alex Schill, Global CCO, Serviceplan, selected this yearâs award winners from the Shortlist determined by the 400+ members of the Grand Jury. NYFâs Film Craft Executive Jury, an award-winning collective of production experts, convened to review all Film Craft submissions. Despite a global shelter-at home mandate, the combined juries met via video conference to thoughtfully deliberate the Shortlisted campaigns and award this yearâs winners.
For 2020 the Executive Jury awarded NYF Best of Show Award, 10 Grand Awards, 87 Gold Tower Awards, 176 Silver, and 188 Bronze. For a complete list of the 2020 of award-winning entries, please visit: 2020 Winners.
Hakuhodoâs â10 Sec. Drama: The Stop Line of Loveâ was recognized with the top creative honor, New York Festivals Best of Show Award for their campaign for highlighting jmsâ wide selection of items through a series of 10-second dramas. The episodes, modeled after a favorite Japanese daytime soap opera, ends with a punchline engaging viewers and building brand perception while emphasizing the broadness of the product line. â10 Sec. Drama: The Stop Line of Loveâ also was recognized with a Grand Award and a Gold Tower.
âFirst of all, we feel a lot of respect and appreciation to all the juries and festival members to carry out the award in this difficult time. We are so honored to be able to receive such an honorable award.
The most difficult point was, how to connect the product with the feelings of viewers within such a limited time (10 seconds). Our solution was to include products that exist âRealâ in our daily life, with the world of Drama âFictionâ, by exquisite balance to create comfortable views and binge watch through a film like structure.
The key was to turn the most boring part of an advertisement, product cut, into the most fun and enjoyable part to create binge watch. And this was achieved by returning to the origin of what an advertisement should be.Â To be able to achieve, this historically international and honorable award, gives us a lot of courage and we feel so much appreciation that cannot be expressed by words. Thank you.â â Yusuke Kanda, Creative Director, Hakuhodo
The Executive Jury awarded the following agencies for their innovative creative work with the 2020 New York Festivals Grand Award:
Activation & Engagement: BBDO Atlanta â âStop Traffickâ Street Grace
Avant-Garde/Innovative: Forsman & Bodenfors â âThe E.V.A. Initiativeâ Volvo Car Corporation
Design: Superunion â âLondon Symphony Orchestra: Dancing on the edge of a Volcanoâ London Symphony Orchestra
Direct & Collateral: Scholz & Friends Berlin GmbH â âThe Tampon Book: a book against tax discriminationâ The Female Company
Film: TBWA Hakuhodo â â10 Sec. Drama: The Stop Line of Loveâ jms
Film Craft: Jung von Matt AG â âThe Small Escapeâ BMW AG
Outdoor: BBDO Atlanta â âStop Traffickâ Street Grace
Positive World Impact: Serviceplan Germany â âDot Translateâ Dot Inc
Social Media & Influencer: K's Galleries â âEva Storiesâ K's Galleries
Sports: TBWA Hakuhodo â âThe Most Challenging PingPong Tableâ Japan Para Table Tennis Association
The New York City Award, a special category for NYFâs Advertising Awards, was awarded to celebrate advertising that captures the vibe of New York City. A Gold Tower Award was awarded to Hudson Rouge for âThe City That Sleepsâ for Lincoln Motor Company. Lincoln collaborated with ambient artist Anders Rhedin to create an 8-hour long album - released on Spotify and as a vinyl record. The album, inspired by specific New York neighborhoods most disturbing sounds, were re-engineered by Rhedin, and crafted into soothing soundscapes with layers of white noise to help people sleep.
The 2020 New York Festivals special industry awards, Global Agency of the Year, Global Brand of the Year, Independent Agency of the Year, and Regional Agencies of the Year will be announced on Monday, May 11.
New York Festivals, in partnership with the United Nations Department of Public Information, appoints a United Nations panel to select public service work that exemplifies the aims and ideals of the United Nations. The United Nations Department of Global Communications (UNDGC), will determine this yearâs UNDGC Awards when the UN and the Department of Global Communications resume regular business hours.