Tarun Katial of Zee5 India to Chair IAMAI's Digital Entertainment Committee

Tarun Katial, CEO, Zee5 India, has been appointed Chairman of the Internet and Mobile Association of India (IAMAI), Digital Entertainment Committee.

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He takes over from Ajit Mohan, Managing Director, Facebook India. Gourav Rakshit, COO, Viacom 18 Digital Ventures, has been named the new Vice-Chairman, succeeding Uday Sodhi, Senior Partner, Kurate Digital Consulting.

The Digital Entertainment Committee at IAMAI represents all prominent members of the video-on-demand and audio-on-demand companies such as Netflix, Zee5, Prime Video, Hotstar, Sony Liv, Viacom18, RJio Studios, MX Player, Hungama, Discovery, Hoichoi, Arre, Hooq, Gaana, Saavn and Flickstree among others.

IAMAI has been in communication with MEITY, MIB and MHA during the lockdown period as the liaison between the industry and Government officials. The association has earlier communicated to the officials about the collective efforts taken by the sector to assuage the impact of lockdown, and suggested an industry SoP for the sector to resume operations post-lockdown.

On his appointment, Katial said, “The digital entertainment sector, similar to the rest of the economy, is going through challenging times due to Covid-19. At IAMAI, our immediate task at hand would be to seek support from the Government, policymakers, local authorities to resume production activities at the earliest. This would go a long way in supporting various supply chain linkages, citizen’s livelihood and contribution to the national exchequer.”

IAMAI has also identified some larger issues that have emerged due to the current pandemic and the same will be raised with the MIB on priority. In addition to these, some long pending issues hindering the growth of the sector will also be discussed.

Established in 2004, the Internet and Mobile Association of India (IAMAI) address the challenges facing by the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile and digital payments among others.

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